About us
We got tired of rebuilding the same system from scratch
Cube Systems exists because the same problems kept turning up in every bespoke project Crushed Ice took on, in every industry, for twenty years. Eventually it made more sense to build the answer properly once.
- Olney, Buckinghamshire
- Part of Crushed Ice Group
- 20+
Years building software at Crushed Ice
Crushed Ice, in the same group, has traded since 2003
- 4
Platforms
CubeERP, CubeCRM, CubeHR and CubeMSP, plus three smaller apps
- UK
Hosted on AWS
Hosted in the UK on Amazon Web Services (AWS)
- 0
Offshore call centres
You speak to the team who built it
How we got here
Twenty years of watching the same thing go wrong
Crushed Ice has been building bespoke software for UK businesses since 2003 - manufacturers, distributors, service companies, contractors. Different sectors, wildly different products, and almost identical underlying problems.
Stock levels that only exist in one person’s head. A CRM that does not know what the warehouse is doing. An HR folder on a shared drive with three versions of the same contract in it. Holiday requests on paper. A “system” that is really eleven spreadsheets and a shared inbox, and a member of staff whose actual job is being the glue between them.
Off-the-shelf software rarely fixes it, because the expensive platforms assume you will reshape the business around the software, and the cheap ones assume you have no edge cases at all. Bespoke fixes it but costs real money to build every time, and each build starts from nothing.
So we built the common ninety percent properly, once, as a product: Cube Systems. CubeERP for the operational side of the business, CubeHR for the people side. Both on one data model, both fully open over an API, and both designed on the assumption that the last ten percent will need building specially, because it always does. CubeCRM followed for sales and service teams, on the same data model as CubeERP, and CubeMSP for managed service providers. A handful of smaller apps, like Kept, Trophy and Signed, came out of the same workshop.
Work on the Cube platforms began in 2025, and Cube Systems Limited was incorporated in May 2026, alongside Crushed Ice Group and Cater Cube. In 2026 Kept launched, Trophy launched in live beta, and Signed, CubeERP, CubeCRM and CubeMSP entered early access. CubeERP and CubeCRM are due for full launch in early 2027.
How we build
The rules we set ourselves
These are not marketing values. They are the decisions we made at the start that we now have to live with.
Shared where it helps
CubeERP and CubeHR share a single view of your people, sites and structure, and CubeCRM shares its customer records with CubeERP. CubeMSP and the smaller apps stay focused on their own jobs, with no forced suite.
Open by default
Every module exposes a documented REST API and webhooks. If you need the data somewhere else, you can have it.
Security is not an upsell
Role-based access, granular permissions, full audit trails and UK hosting on AWS are in the base product. They are not reserved for enterprise deals.
Bespoke where it matters
When part of your process is unusual, Crushed Ice sits in the same group and can build it against a documented API, rather than reverse-engineering somebody else’s database.
We say so if it is not a fit
If the platform is not the right fit we will tell you during the demo, before any implementation starts. It costs us the sale and saves you the write-off.
Built to be maintained
Software you buy once and run for a decade needs to be maintainable. Everything is versioned, migrated and documented as a matter of course.
Working with us
What actually happens
CubeERP and CubeCRM are implemented in five stages, all covered by the setup on every package, with no six-month silence between signing and seeing anything. CubeHR and CubeMSP are set up online, so they skip these stages.
Discovery
A structured session mapping how you work now - the systems, the spreadsheets and the bits held together by one person’s memory. We come back with what the platform covers as standard, what needs configuration, and what needs building.
Configuration
Your structure, sites, roles, approval chains, document templates and permissions set up to match the business - not a demo tenant with your logo dropped on it.
Data migration
Existing records brought across and reconciled: customers, stock, bills of materials, employees, holiday balances, contracts. We migrate, you check, then we cut over.
Training & rollout
Role-based training so people learn the parts they actually use, with a pilot team first where it makes sense. Documentation and short screen recordings left behind for new starters.
Ongoing support
UK support from the people who built the platform, with a named contact, agreed response times, and a product roadmap you can influence.
Part of Crushed Ice Group
Cube Systems is the product arm of Crushed Ice Group. Its sister company, Crushed Ice, handles bespoke development, integration work and everything that sits outside the product, which means the awkward requirement you have does not need a second supplier.
It also means we can build a subscription product for somebody else from scratch: see product development.
Registered details
- Registered name
- Cube Systems Limited
- Company number
- 17220899
- ICO registration
- ZC216972
- Registered office
- Unit 11, Olney Business ParkOsier WayOlneyBuckinghamshireMK46 5FP
Talk to us
Tell us what is actually broken
No scripted demo and no hoops to jump through before you speak to someone technical. Describe the problem and we will tell you whether we can fix it, what it would take, and whether we are the right people for it.